July 10 22:57 2017

NEW YORK – July 10, 2017 – SHIMANO BIKE NYC, the first urban concept pop-up store hosted by Shimano Inc. – the leading manufacturer of innovative bicycle component systems – will host a series of free workshops this month, with topics ranging from Healthy Lifestyle to Sports & Fashion, to the process of creating a bicycle. All workshops are open to the general public at no cost, and reservations may be made at  

“We’ve seen overwhelmingly positive response since opening the doors to SHIMANO BIKE NYC at the end of June, and we want to add more intriguing opportunities for visitors to come to the store and get hands-on with Shimano and learn more about all the aspects of cycling that make it so great,” said Naomi Oshiro, project director of SHIMANO BIKE NYC. “We hope these workshops will be just as well received, providing local cyclists and those interested in cycling an opportunity to meet the expert speakers and learn more about these aspects of urban cycling.”

Throughout the summer workshop series, SHIMANO BIKE NYC will host high-profile influential speakers to discuss various topics in the realm of cycling, including:

  1. Meet Celebrity Chef and Avid Cyclist Seamus Mullen

When: Thursday, July 13th, 7 to 8:30pm

What: Chef Mullen will share insight on how to lead a healthy lifestyle, with thoughtful opinions from a chef’s point of view and also advice on how cycling can complement a healthy diet to stay fit. Attendees will meet Chef Mullen, hear an enriching conversation about healthy eating and activity choices, and have the opportunity to ask questions. In addition, healthy appetizers made by Chef Mullen and his team from Tertulia will be available for attendees to enjoy during the presentation.

Who: Seamus Mullen is an award-winning chef, cookbook author and health and wellness expert based in New York. Diagnosed with rheumatoid arthritis in his twenties, Mullen has made it his mission to start the conversation on eating healthier while maintaining an active lifestyle, sharing his knowledge and experience through various cookbooks including his forthcoming title Real Food Heals: Eat to Feel Younger and Stronger Every Day (Avery, August 2017). Never letting his illness stop him, Mullen raced in La Ruta de Los Conquistadores in 2014, one of the most challenging mountain bike races in the world.

  1. Learn About NYC Fashion & Urban Lifestyle with Former Fashion Executive Reed Putlitz

When: Thursday, July 20th, 7 to 8:30pm

What: A veteran of the NY fashion industry, Reed will discuss his life on bicycles from the perspective of commuting and creating in NYC and beyond.  

Who: A graduate of the University of Oregon, Reed participated in one of the first Wieden + Kennedy internship programs, creating advertising and marketing work for Nike and others. Inspired by the advertising being created by Marc Jacobs and Jurgen Teller, Reed moved to NYC and went to work for Robert Duffy, Marc Jacobs’ co-founder and business partner. Over nearly 12 years at Marc Jacobs, Reed developed numerous new departments and internal teams for the brand. As the Director of Visual Merchandising, Reed opened 26 domestic and international retail locations. From 2010 through 2104, Reed served as Design Director for Special Projects and Collaborations where he led concept and product design and collaborated with a diverse range of artists and brands for international retail and online projects. In 2016, Reed opened the healthy lifestyle brand REED&CO in Pittsburgh, PA. Reed is a lifelong lover of bicycles who landed his first job with a local bicycle shop at 12 years old. Following a brief and unsuccessful youth racing career on road and mountain bikes, Reed became a lifelong commuter, successfully avoiding a car for 40 years. These days, bicycle life consists of morning spins on his vintage (Made in PA) Cannonade through the Lawrenceville neighborhood where the REED&CO storefront is located.

  1. A Social Evening With Frame Builder MOOTS, organized by SHIMANO BIKE NYC and Rapha

When: Thursday, July 27th, 7 to 9pm

What: Attendees will learn from one of the leading bike frame manufacturers and hear about the carefully thought-out process required to select the ideal manufacturing styles for concept bikes. Butch Boucher, president, will provide a brief history of MOOTS, including how they’ve successfully developed the company’s different products over the years. He’ll also share the specific choices made that have led to today’s MOOTS best riding and high-quality titanium bicycles.

Who: Moots Cycles has been handcrafting bicycle frames in Steamboat Springs, CO since 1981. The company is known for building the finest quality titanium road, mountain, cross, and specialty bicycle frames, and select components from its facility in the Rocky Mountains. Moots bikes are enjoyed by cycling enthusiasts for their unsurpassed ride quality, attention to details and superior craftsmanship. In recognition of Moots’ business leadership, product innovation and corporate/environmental responsibility Moots has been recognized as a Colorado Company to Watch. Moots frames and components are available from high-end bicycle dealers worldwide. BONUS: SHIMANO BIKE NYC is collaborating with Rapha New York. Join Rapha and MOOTS President Butch Boucher on Friday, July 28, for an organized group road ride. Attendees will meet at Rapha New York, located just around the corner from SHIMANO BIKE NYC at 159 Prince St at 7am (roll out at 7:30am, expect a 3 hour ride).

“After a month of enriching conversations about cycling and all facets of the sport, we think it is only right to end with a group bike ride,” added Oshiro. “Those who wish to participate will have the opportunity to try out one of our not-yet-released urban concept bikes and enjoy a nice summer morning with us here at SHIMANO BIKE NYC.”

All workshops will be hosted at SHIMANO BIKE NYC, located at 473 W Broadway in New York City. Those interested in attending may participate in any and all of the free workshops.

To register for the events, visit

Reservations are required for participation. Complimentary cocktails and refreshments will be available at all workshops.

SHIMANO BIKE NYC is open for a limited time Tuesdays through Sundays from 11am to 7pm, and it will close on August 20, 2017. In addition to the summer workshops, SHIMANO BIKE NYC will be hosting weekend bike tours and more throughout its remaining two months of operation.

For more information, visit

Also connect on social media by following @shimanobikenyc on Facebook, Twitter and Instagram.

Media Contact
Contact Person: Naomi Oshiro
Email: [email protected]
Phone: 646-318-9496
State: NY
Country: United States